In 1978 Ricardo Franassovici left a successful career in the music industry to start an import company called Absolute Sounds that distributes high-quality hi-fi and home cinema equipment. Nowadays and worldwide, Ricardo is considered as one of the most influential high-end audio personalities.

Ricardo’s burning desire has always been to give UK-based music fans the opportunity to experience audio at the highest level, cherry-picking the very best components from around the globe to create a ‘hi-fi boutique’ overflowing with highly covetable, high-performance products.

Like the finest watches and most prestigious motorcars, these brands deliver finely tuned, supremely engineered products that simply ooze desirability. If you are seeking the world’s best hi-fi and home cinema equipment in the UK, Absolute Sounds is your first port of call.

When PrimaLuna came on the market, Ricardo decided to add PrimaLuna products to its prestigious list of high-end audio brands; in this video, he is telling us why…