Let’s have fun…


About beheerder

Almost 40 years of being with and in the world of high-end audio equipment. As distributor of Krell, Sonus Faber, Cello, Conrad-Johnnson and many more, initiator of brands like Kiseki, Cogelco, AH!, PrimaLuna, Mystère and maybe more to follow.
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3 Responses to Let’s have fun…

  1. james webb says:

    love that sketch, but sadly a true illustration of some hifi salespersons.
    i hate having to talk to most salesperons – and try and avoid it as much as possible.

    • herman says:

      You can hardly call him a “salesperson” in this movie …. But I understand what you say. It took me many years to discover that, probably as I was never trained to be a salesperson and in fact I am not one. I am able to create -hopefully- the correct conditions, atmosphere so that people want to have something, but what is typically meant by “selling” is not given to me. I have been I believe twice in my life really attacked by a real salesperson and found myself later at home in a kind of hypnotized status, looking at gear I never intended to buy and did not want to have at all … I was amazed that this could happen to me. During my professional visits to shops I also saw strange things happening, like a salesperson telling me about a customer coming in that “he was going to buy an ARC preamplifier”. I asked how do you know and he answered back “because I am going to sell him one”. He took the customer to one of the showrooms in his shop, stayed there for hours (the customer had just came in to say “hallo”) untill he got the order for what he wanted to sell. I was amazed (the customer probably also) and I asked him how he could sell this product? “I played him a piece of music, told him how beautiful it was while I was crying tears”. I stared at the salesperson and asked him what the customer did. “He cried with me and ordered the preamp”. I hope the customer never regretted what he was buying -it was a good product anyway- but he DID NOT COME IN TO BUY SOMETHING!!!! I was sold (in New York) some camera-gear, including a 5 $ LED lamp for wall projection … I was happy I paid with VISA, had the right to return the sale, but still he has sent me out of the shop again with only half of what I originally bought, returned to the shop …. 😦 The result is I hardly enter a shop as a customer unless I know for 500% what I want …

  2. sales tips says:

    wow its great post..

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