Quick Thoughts on CES 2011 by Cy Bolton

Hey Gang,

I think it’s safe to say that the show was a resounding success and I hope everyone is pleased with the results. Having spent nine hours a day in one of the two rooms, I feel qualified to declare that this was probably the best show we’ve staged.

In terms of set up and take down efficiency, Adam, Jared and I seem to have it down. By that, I mean we know precisely what we’re doing, what’s going where and how best to achieve our goals. The time it takes has been cut by 30-40 percent. It really runs quite smoothly.

More importantly however was the show itself. Attendance appeared quite a bit higher this year at the show in general and in our rooms specifically. The type of people coming into the room this year seemed more business-oriented and less the consumer “Lookie-Lou.”***My distinct impression (and Jared got this also) was that the PrimaLuna room was a priority destination based solely upon its name. By that, I mean that people were coming into the room because they knew our name and had a strong desire to see what we were showing. (I don’t think it’s a coincidence that all the big name reviewers were there Thursday… opening day.)

Go back six years and we were simply one stop of many in the corridor at Alexis Park; a couple of good pieces and a few good reviews. Go back two or three years ago and the name recognition was a quite a bit higher but people were coming in to see “that” amp or  “this” CD player because of good reviews.

This year, I noticed that people were coming specifically to PrimaLuna not to see a specific piece but just to see PrimaLuna products. They knew our name, they knew what we produce and they knew that we make things that earns critical praise and wins awards and are reasonably priced. They weren’t asking “Hey, where are those monoblocks I read about” but were asking us “Hey, what does PrimaLuna have this year?”

I think this is tremendous growth for our company. In seven years, we have become a household name in the hi-fi world… and we are a sought-after destination at CES based solely on name recognition. It doesn’t get a whole lot better than that.

Congratulations All and Warm Regards,

Cy Bolton

About beheerder

45 years of being with and in the world of high-end audio equipment. As distributor of Krell, Sonus Faber, Cello, Conrad-Johnson and many more, initiator of brands like Kiseki, Cogelco, AH!, PrimaLuna, Mystère and maybe more to follow.
This entry was posted in CES Las Vegas 2011, Shows and tagged , , , , . Bookmark the permalink.

2 Responses to Quick Thoughts on CES 2011 by Cy Bolton

  1. Chris Everts says:

    Hi Gang (as they seem to call you),

    As posted earlier this week I discovered your Blog and I was touched by the attention for the ladies on the CES. Not only that. I liked that you as a small company find the time to inform me about what is going on during Las Vegas CES. Wished you could cover all the show like that, but I am told that is an impossible thing to do as it is so large and time so short. It’s my dream to visit once to see all the new developments in electronics in one shot. Not only for high end audio, which is my number one hobby, but also for all other things which are new and seem to develop faster than human life. Yesterday I have spent almost all evening and night to read back the articles on this Blog. Very nice and well done. I appreciate very much all the work you did and have given everything I like, which was most, a personal STAR! Some of the videos are hilarious. Mr. Bean’s sales lessons, the one from the guy cooking tubes in the microwave oven. How do you get such an idea? Anyway, I enjoyed it and would like to let you know that. If ever you visit Portugal, please let me know, I invite you to stay with me. I have a very nice place on the seaside and a very nice soundsystem. Yes, PrimaLuna included of course.

    Best regards and thanks again,


    • Hi Chris,

      Our pleasure! It’s indeed a lot of work, but it pays off when someone like you gives us a nice comment. Not to forget the nice invitation!!! :-). Thank You.

      Have a nice weekend,


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