I think it’s safe to say that the show was a resounding success and I hope everyone is pleased with the results. Having spent nine hours a day in one of the two rooms, I feel qualified to declare that this was probably the best show we’ve staged.
In terms of set up and take down efficiency, Adam, Jared and I seem to have it down. By that, I mean we know precisely what we’re doing, what’s going where and how best to achieve our goals. The time it takes has been cut by 30-40 percent. It really runs quite smoothly.
More importantly however was the show itself. Attendance appeared quite a bit higher this year at the show in general and in our rooms specifically. The type of people coming into the room this year seemed more business-oriented and less the consumer “Lookie-Lou.”***My distinct impression (and Jared got this also) was that the PrimaLuna room was a priority destination based solely upon its name. By that, I mean that people were coming into the room because they knew our name and had a strong desire to see what we were showing. (I don’t think it’s a coincidence that all the big name reviewers were there Thursday… opening day.)
Go back six years and we were simply one stop of many in the corridor at Alexis Park; a couple of good pieces and a few good reviews. Go back two or three years ago and the name recognition was a quite a bit higher but people were coming in to see “that” amp or “this” CD player because of good reviews.
This year, I noticed that people were coming specifically to PrimaLuna not to see a specific piece but just to see PrimaLuna products. They knew our name, they knew what we produce and they knew that we make things that earns critical praise and wins awards and are reasonably priced. They weren’t asking “Hey, where are those monoblocks I read about” but were asking us “Hey, what does PrimaLuna have this year?”
I think this is tremendous growth for our company. In seven years, we have become a household name in the hi-fi world… and we are a sought-after destination at CES based solely on name recognition. It doesn’t get a whole lot better than that.
Congratulations All and Warm Regards,